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FVS Home > Resources > Practice Management > Niche Practice > Marketing and Advertising

Marketing and Advertising

The articles captured here provide invaluable marketing and advertising guidance and suggestions.

A Twenty-First Century Approach to Marketing
The latest online marketing techniques can help you to better understand and service the needs of clients. Learn More
Hold a Memorable Miniconference
CPAs can offer seminars on business topics to educate existing clients and attract new ones. Here are some tips that will let you get more mileage out of your miniconference. Learn More >>
Fine Tune Your Marketing Know-How
Prospective clients need to associate you and your practice with a particular niche, a financial service, or a product. Here are some tips to get them to do just that. Learn More
Marketing Materials and Malpractice Exposure
Advertise only what you’re qualified to do, not more. This article explains how careless assertions in advertising can affect the outcome of lawsuits and gives examples of language to avoid and policies and procedures to follow to keep malpractice exposure from marketing materials to a minimum. Learn More >>